Case: Competitive Intelligence for SaaS-Unis — competitor product map and GTM strategies
Task: the client, an HR-tech SaaS company, was preparing to enter the DACH and French markets and needed a detailed competitor map.
Scope: 7 direct competitors plus 12 adjacent players. Analysis covering 18 months.
Methods: technical reverse engineering of APIs, HR intelligence (LinkedIn, Glassdoor), financial intelligence (PitchBook), marketing audit (SEMrush, Ahrefs), customer reviews (G2, Capterra).
Insights: 3 competitors are preparing an AI copilot (Q4 2026), Personio is testing usage-based pricing, HiBob is moving to ENTERPRISE. A niche was identified: compliance onboarding for regulated industries.
Delivery: a Looker dashboard plus a 60-page PDF with recommendations.
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